Granville Island Hotel wanted to increase their search engine rankings and provide a better user experience for their guests. The new website uses canonical URLs, descriptive anchor text, Google XML Sitemaps and a user-friendly HTML sitemap to help guests navigate the site. We’ve preserved PageRank from their previous website by using permanent redirects from all old pages to their new counterparts. To make the site compatible with iPads and mobile phones we replaced the previous Flash slideshows with javascript galleries; Google Image Search will now be able to index the hotel’s images providing an additional source of traffic. We’ve also made it easy for guests to find and comment on blog articles, sign-up for exclusive offers and interact with Granville Island Hotel on their favourite social media sites.
