We designed the tickets and marketing assets for The Hockey Shop’s Meet & Greet Kevin Bieksa event last week. 50 lucky fans were able to attend this closed door event. We were also there to cover the event with photography and video.
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In-store signs and marketing at The Hockey Shop
We fulfill a complete range of marketing services for The Hockey Shop Source for Sports which includes their in-store signage for all their big sales throughout the year, new hang tags, social media assets, email marketing and website updates. Here is a shot of some of the signs for their Annual Holiday Sale that runs Dec. 1 through 24th each year.
Steam Punk Photoshoot
Last weekend I had the opportunity to shoot an exquisite line of Steam Punk clothing and accessories for designer April Peters from the House Gallery Boutique in Vancouver. The photos turned out great, check them out at higher-res in our portfolio – click here.
Twitter Headers
Twitter rolled out a new header option for your profile last week which are very reminiscent to Facebook and google+ but IMHO fall short. I am all about customization and the ability to build your brand through good design, unfortunately Twitter ‘s really limited your options. The header image is 520px x 260px and is overlaid by a transparent black gradient, a centred profile pic, then a few lines of white type with your twitter account, website and bio excerpt. The black gradient works ok when your bg image is an actual photo but over a solid colour is just dirty. 
. Your profile avatar is centered with a white border which really limits your design. Basically we just need to get creative and work within the limits of the feature or just bail out and keep the old one. At this point, you are not required to have a header image.
Personally I think it looks best if you can include the twitter background image into your profile pic so it is part of the design instead of just plopped on top. Here are a few creative examples that do work.
The current header image on the panthermedia account
Ryan's was the first one I saw using is head overlay
Another good head profile use
This one is pretty fun, who doesn't like a little pong.
If you would like some help with your twitter header design, send us an email. sales@panthermedia.com
The Shore Tofino Photography
The new marina at the Shore
With the marina recently completed at The Shore in Tofino, they invited me up to take some photos and work on some testimonial videos from residents.
Click here for the gallery
ByDania Designs Jewlery Shoot
Photoshoot setup, 2 spots, 2 soft boxes, mylar, Canon 7D/24-105mm f4L
It was a real challenge to design a setup that would display the jewelry how the client wanted and hold the position for the shot. I built a frame out of foam board and used fishing line and clips to float the jewelry and hold it in place. I used 2 soft light boxes, a spot light behind the product and one from the top.
To maintain proper lighting, colour and prevent hotspots in the jewelry, I couldn’t go full white bg on the exposure and requires cleanup in photoshop but delivers a fantastic final image.
The Importance of YouTube for Marketing
With more searches performed on YouTube than on Yahoo, Bing or Ask, YouTube is now the second largest search engine. Each month over 10 billion YouTube videos are watched in the US alone. Businesses should be taking advantage of this medium to market engaging content to their consumers. Video is much more engaging than text and videos appear in search engine results so why not optimize your videos for the web and start a YouTube channel yourself? We recently created a YouTube channel for Realtor Michael Jordan to post up video tours of his listed properties.
Panther Media Launch Granville Island Hotel Website
Granville Island Hotel wanted to increase their search engine rankings and provide a better user experience for their guests. The new website uses canonical URLs, descriptive anchor text, Google XML Sitemaps and a user-friendly HTML sitemap to help guests navigate the site. We’ve preserved PageRank from their previous website by using permanent redirects from all old pages to their new counterparts. To make the site compatible with iPads and mobile phones we replaced the previous Flash slideshows with javascript galleries; Google Image Search will now be able to index the hotel’s images providing an additional source of traffic. We’ve also made it easy for guests to find and comment on blog articles, sign-up for exclusive offers and interact with Granville Island Hotel on their favourite social media sites.
Panthermedia Launch The Hockey Shop Website
The Hockey Shop is Western Canada’s largest independent hockey retailer. This project consisted of migrating their 10,000+ product database over to Magento to support their high volume of online sales. The Hockey Shop needed an e-commerce package that could accommodate a higher level of customer service and more efficient order fulfillment process and Magento was just the platform they needed to take their store to the next level.
Mahana Homes Website
Mahana Homes needed a new website that was user-friendly, easy to navigate, and SEO optimized and that’s exactly what Panthermedia delivered. The new website showcases the craftsmanship and uniqueness that goes into every Mahana home.